Webinar on demand: Developing a digital strategy for China
WATCH HERE
ABOUT THE WEBINAR
Digital marketing in China has become more critical than ever for marketers looking to successfully enter and thrive in this dynamic region. However, navigating China’s unique digital ecosystem comes with significant challenges that demand a strategic and well-informed approach.
The key to overcoming these challenges lies in developing a long-term marketing strategy that seamlessly integrates both online and offline activities to drive sustainable growth.
This webinar is designed to assist you to set realistic goals and build a robust digital marketing roadmap for China.
We'll cover:
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- How to set realistic goals for your digital strategy in China.
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- A four-phase approach to set up your China digital marketing for success.
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- How to map your China digital marketing timeline to your budget.
MEET THE SPEAKER
Desmond Kohn
Director, Global Business Development
Desmond serves as the Director of Global Business Development at Sinorbis, working with partners and clients to understand Asia's role in their organisation and create relevant digital marketing strategies. He is committed to helping institutions and businesses establish a strong digital marketing presence in Asia to reach their growth potential, having worked with partners and clients across APAC, EMEA, and North America. With a background in programmatic and digital advertising, and having spent several years in China, Desmond has a deep knowledge of the various digital ecosystems in Asia.
