Digital channels have long been essential for schools and universities engaging Chinese students and parents, but their importance has skyrocketed since the start of the pandemic. Navigating China’s complex digital landscape, however, can be challenging - especially for smaller recruitment and marketing teams with limited resources.
This session will focus on practical strategies for these teams to effectively leverage websites and WeChat to build a targeted, resource-efficient strategy to promote their institution in China.
We’ll cover:
- Why a strong digital presence is vital for reaching Chinese students and parents.
- How to optimise your website and ensure it is an effective channel in China .
- The significance of WeChat for direct engagement and nurturing prospective students.
- How to measure performance of your marketing activity in China and what success looks like.
