---
title: WeChat marketing 101 | Free guide
description: Download the free WeChat marketing 101 guide to leverage China’s super app to your advantage.  Learn how to build awareness, engagement and loyalty on WeChat.
image: https://info.sinorbis.com/hubfs/Content/WeChat_opening-screen-in_phone2.jpg
---

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# Free guide: WeChat marketing 101

- Get an overview of **WeChat’s most popular features** and how to use them
- Learn what [**WeChat official account**](https://blog.sinorbis.com/how-to-set-up-a-wechat-official-account?hsLang=zh-cn) is right for your business and how to apply for one
- Get critical insight into **using WeChat ads and Key Opinion Leaders (KOLs) **to build brand awareness
- Learn how to turn engaged followers into **paying customers**
- Get access to **case study examples**. 

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## Download it here

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