How to build awareness, engagement and loyalty on China’s super app
If you are looking to market and sell to Chinese consumers online, there’s simply no way around WeChat. What started out as a humble messaging app has long become a way of life in China. For international businesses, WeChat offers many effective ways to reach and engage Chinese consumers and turn them into loyal customers. That is if they manage to navigate their way successfully around WeChat’s unique ecosystem.
Download the free WeChat marketing 101 guide to:
- - Understand WeChat’s most popular features and how users engage with them
- - Learn about the different available WeChat official accounts
- - Receive a checklist to help you apply for a WeChat official account
- - Get critical insight into using WeChat ads and KOLs to build brand awareness
- - Learn how to turn engaged followers into paying customers
- - Understand how to use WeChat as part of your wider marketing strategy from a real-life campaign.
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