Webinar recording: How to use WhatsApp to increase your student reach and engagement in Asia
WATCH THE RECORDING
ABOUT THE WEBINAR
WhatsApp holds a significant position in the Asia-Pacific region, with an estimated 800 million users engaging with WhatsApp Business accounts in 2022 alone. Notably, users in Asia contributed to 64% of global interactions with business accounts on WhatsApp. If your goal is to effectively engage with international students in Asia, WhatsApp is a channel that cannot be ignored.
However, utilising WhatsApp in Asia comes with its complexities. Despite being a powerful tool, how it is used varies across the region, making a one-size-fits-all approach unlikely to be effective.
Register to learn:
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- The various types of WhatsApp accounts available and determine which type best suits your organisation.
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- The step-by-step process of setting up a WhatsApp Business API account.
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- Strategies on how to use WhatsApp's features to support your marketing activity in Asia.
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- Practical tips on how to leverage WhatsApp for increasing reach, engagement and conversion with your audience.
MEET THE SPEAKER
Desmond Kohn
Director, Global Business Development
Desmond serves as the Director of Global Business Development at Sinorbis, working with partners and clients to understand Asia's role in their organisation and create relevant digital marketing strategies. He is committed to helping institutions and businesses establish a strong digital marketing presence in Asia to reach their growth potential, having worked with partners and clients across APAC, EMEA, and North America. With a background in programmatic and digital advertising, and having spent several years in China, Desmond has a deep knowledge of the various digital ecosystems in Asia.
