Webinar on demand: WhatsApp for engaging international students throughout the student journey
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ABOUT THE WEBINAR
Today's prospective students expect instant, mobile-first communication - and WhatsApp delivers exactly that. With open rates as high as 98%, the world’s most popular messaging app has evolved from a ‘nice-to-have’ into a strategic must-have for international student recruitment. Institutions that integrate WhatsApp into their acquisition strategy gain a direct, high-impact channel that meets students where they already are.
In this webinar, we’ll show you the setup and features of WhatsApp, and how to integrate it into your international student recruitment funnel.
Watch the recording to learn:
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How WhatsApp can be leveraged throughout the student journey, from awareness and nurturing prospective students to driving applications and converting offers into enrolments.
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The various types of WhatsApp accounts, and which types are best suited for education institutions.
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The step-by-step process of setting up a WhatsApp Business API account.
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Strategies on how to use WhatsApp's features to support your international marketing and recruitment activity.
MEET THE SPEAKER
Nicolas Chu
CEO & Founder, Sinorbis | Professor of Practice, UNSW Business School
As the CEO & Founder of Sinorbis, Professor Chu leads the multi-award-winning company that revolutionises the way institutions and businesses enter Asian markets through technology.
With over 25 years of experience across three continents - Europe, the US, and Asia Pacific - he has a distinguished track record in leading technology ventures, ranging from start-ups to multi-billion-dollar corporates.
In addition to his business leadership, Professor Chu serves as a Professor of Practice at the UNSW Business School in Sydney. There, he leverages his expertise in digital marketing, online retail, e-commerce, and product strategy to develop cutting-edge research topics, assist in course content development, and lead strategic initiatives.
Nicolas also serves on several boards and is passionate about empowering and coaching the next generation of leaders and entrepreneurs with the skills and knowledge to succeed in the global digital economy.
