Using digital platforms to maximise Chinese international student engagement




Australia’s higher education sector is facing a fresh set of challenges engaging with Chinese students, including China’s stringent new personal data protection laws, increased international competition, and new GenZ’s preferences. But new opportunities for growth are also emerging – and we’re here to help you realise them. Sinorbis founder and CEO Nicolas Chu as he shares cutting edge insight into Chinese international student trends, China’s fast-evolving digital landscape – including the new regulations set to upset digital ground rules – and the latest industry developments in how to improve Chinese student enrolments and engagement. 


Key learnings


- Managing the digital assets needed to effectively engage with Chinese international students.
- How to evolve communications with Chinese international students to maximise recruitment, retention, and attainment.
- The importance of alumni engagement when building communities of Chinese international students online and in-person.
- How the sector is adapting to comply with regulators and protect Chinese students’ data.


Meet the speaker

Nicolas Chu, Sinorbis

Nicolas Chu, CEO & Founder at Sinorbis

A global digital thought-leader, Nicolas Chu is the CEO and founder of Sinorbis, the multi-award-winning company that revolutionises the way businesses and organisations enter the Chinese market through technology.

He is an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney.

Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired for US1.6bn in 2015.

Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.