WEBINAR:
How to use RedNote (Xiaohongshu) to engage Chinese audiences online
WATCH THE RECORDING
ABOUT THE WEBINAR
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- Key learnings points:
- - Learn how Chinese users engage with RedNote across different decision-making stages, from discovery to conversion and advocacy.
- - How to use RedNote for marketing, including creating high-performing content and leveraging user-generated content (UGC) to build trust and visibility.
- - Explore how RedNote can integrate into your broader China digital strategy.
MEET THE SPEAKER
Desmond Kohn, Global Director of Business Development, Sinorbis
Desmond serves as the Director of Global Business Development at Sinorbis, working with partners and clients to understand Asia's role in their organisation and create relevant digital marketing strategies. He is committed to helping institutions and businesses establish a strong digital marketing presence in Asia to reach their growth potential, having worked with partners and clients across APAC, EMEA, and North America. With a background in programmatic and digital advertising, and having spent several years in China, Desmond has a deep knowledge of the various digital ecosystems in Asia.
