WEBINAR:
How to use RedNote (Xiaohongshu) to engage Chinese audiences online
WATCH THE RECORDING
ABOUT THE WEBINAR
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- Key learnings points:
- - Learn how Chinese users engage with RedNote across different decision-making stages, from discovery to conversion and advocacy.
- - How to use RedNote for marketing, including creating high-performing content and leveraging user-generated content (UGC) to build trust and visibility.
- - Explore how RedNote can integrate into your broader China digital strategy.
MEET THE SPEAKER
Melody Wang, Asia Digital Marketing Expert, Sinorbis
Melody is a Business Development representative at Sinorbis, where she collaborates with clients and partners to integrate China’s dynamic digital landscape into their global marketing strategies. Leveraging her deep roots as a native Chinese and over a decade of experience across five continents and multiple industries, she offers unparalleled insights into China’s unique digital ecosystem. Melody has successfully guided organisations across APAC, EMEA, and North America in building strong digital presences, unlocking growth opportunities, and enhancing their competitive edge in Asia. Passionate about connecting global brands with China’s thriving market, she is committed to crafting innovative digital marketing strategies that drive sustainable business success.
