Webinar: Navigating China's digital landscape to connect

What China’s new data privacy rules and digital megatrends mean for international student recruitment 




About the webinar

Chinese international student recruitment and marketing has undergone a seismic shift thanks to stringent new data privacy laws. Yet, new opportunities are emerging for the higher education sector to better retain and improve Chinese student enrolment and engagement using digital channels. Sinorbis Founder and CEO Nicolas Chu is joined by an industry representative and Universities UK to talk about China’s regulatory environment for marketers and its unique digital ecosystem, and what the future may hold. 

Key learnings:


- An overview of the digital and regulatory landscape in China
- Industry responses to China’s Personal Information Privacy Law 
- How to evolve digital strategy to better engage with Chinese students
- Maximising alumni engagement across digital channels


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Jamie Arrowsmith, Assistant Director, Policy & Global Engagement at Universities UK International

Jamie leads Universities UK International’s policy team, which brings together regional insights with expertise in policy development and influencing to create new opportunities for our universities to work internationally. He has been in higher education his whole (working!) life - initially as an academic at the Education and Social Research Institute in Manchester, and then in HE policy at UUK.


Nicolas Chu, Sinorbis

Nicolas Chu, CEO & Founder at Sinorbis

A global digital thought-leader, Nicolas Chu is the CEO and founder of Sinorbis, the multi-award-winning company that revolutionises the way businesses and organisations enter the Chinese market through technology.

He is an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney.

Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired for US1.6bn in 2015.

Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.