With an increasing number of Chinese students looking to study abroad, how can your institution stand out from the rest even when international borders are closed in most countries?
And with the world today connected largely through digital media, finding ways to leverage this for your institution is the key to success. While borders are still restricted internationally, using digital strategies to create and maintain these relationships is crucial not only for the future of your institution but also in shaping Europe as an attractive destination for future Chinese students.
We've recently joined the Times Higher Education Europe Universities Summit for a session on:
- How Europe can increase the diversity of its student cohort on the road to excellence
- Key trends in internationalisation and what they mean for Europe’s future
- Breaking down digital borders: How Western universities can better engage with current and prospective Chinese students
Watch the session to learn how your institution can take advantage of digital borders and successfully attract Chinese International students.
As special projects editor, Alistair Lawrence works with THE’s university and industry partners to co-create thought leadership and chair discussions about best practice and creative solutions.
Gitte Bindzus Foldager has been working in international marketing and recruitment at Aarhus University for the past 10 years. She is now part of the marketing and recruitment team where she mainly focuses on social media, student ambassadors and digital marketing and is responsible for the university’s presence in China.
Nicolas is a global digital thought-leader and an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney. Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in 30+ markets with an annual turnover of US$2.5 billion.
Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand.