--- title: OnDemand webinar | Internationalising European higher education in the digital age description: Watch the webinar to learn how Europe can diversify its student cohort and break down digital borders to better engage with Chinese students. image: https://info.sinorbis.com/hubfs/iStock-601913654.jpg --- [![Sinorbis_logo](https://info.sinorbis.com/hs-fs/hubfs/Sinorbis_Sep2016-theme/Images/Sinorbis_logo.png?width=306&name=Sinorbis_logo.png)](https://www.sinorbis.com/)   # OnDemand webinar: # Internationalising European higher education in the digital age ### Watch now ## About the webinar With an increasing number of Chinese students looking to study abroad, how can your institution stand out from the rest even when international borders are closed in most countries? And with the world today connected largely through digital media, finding ways to leverage this for your institution is the key to success. While borders are still restricted internationally, using digital strategies to create and maintain these relationships is crucial not only for the future of your institution but also in shaping Europe as an attractive destination for future Chinese students. We've recently joined the Times Higher Education Europe Universities Summit for a session on: - How Europe can increase the diversity of its student cohort on the road to excellence - Key trends in internationalisation and what they mean for Europe’s future - Breaking down digital borders: How Western universities can better engage with current and prospective Chinese students Watch the session to learn how your institution can take advantage of digital borders and successfully attract Chinese International students. ## This session was facilitated by ![Alistair Lawrence](https://info.sinorbis.com/hs-fs/hubfs/Alistair.png?width=145&name=Alistair.png "Alistair Lawrence") ####  Alistair Lawrence #### Special projects editor at THE As special projects editor, Alistair Lawrence works with THE’s university and industry partners to co-create thought leadership and chair discussions about best practice and creative solutions. ## Meet the speakers ![Gitte Bindzus Foldager](https://info.sinorbis.com/hs-fs/hubfs/WeChat%20Image_20210607150848.png?width=145&name=WeChat%20Image_20210607150848.png "Gitte Bindzus Foldager") #### Gitte Bindzus Foldager #### Communications and marketing coordinator at Aarhus University Gitte Bindzus Foldager has been working in international marketing and recruitment at Aarhus University for the past 10 years. She is now part of the marketing and recruitment team where she mainly focuses on social media, student ambassadors and digital marketing and is responsible for the university’s presence in China. ![Nicolas Chu](https://info.sinorbis.com/hs-fs/hubfs/Nicolas-April20-compressed.jpg?width=145&name=Nicolas-April20-compressed.jpg "Nicolas Chu") #### Nicolas Chu #### CEO & Co-Founder at Sinorbis Nicolas is a  global digital thought-leader and an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney. Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in 30+ markets with an annual turnover of US$2.5 billion. Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand.  [![](https://info.sinorbis.com/hs-fs/hubfs/images/sinorbis-logo-2.png?width=457&name=sinorbis-logo-2.png)](https://www.sinorbis.com/) - - - - © 2024 - Sinorbis Holdings pty Limited ANC: 605 346 996 [Privacy policy](https://www.sinorbis.com/privacy) - [Terms of use](https://www.sinorbis.com/terms) - [Marketing Software for Asia](https://www.sinorbis.com/marketing-software-china) - [Create Your Presence](https://www.sinorbis.com/marketing-software-china#create-your-digital-presence-in-china) - [Measure Your Performance](https://www.sinorbis.com/marketing-software-china#measure-your-digital-performance-in-china) - [Optimise Your Marketing](https://www.sinorbis.com/marketing-software-china#optimise-your-digital-marketing-in-china) - [China Digital Marketing Agency](https://www.sinorbis.com/china-digital-marketing-agency) - [China Website](https://www.sinorbis.com/china-website) - [Chinese Search Engine SEO & SEM](https://www.sinorbis.com/chinese-search-engine-seo-sem) - [WeChat Marketing](https://www.sinorbis.com/wechat-marketing-service) - [China Localisation](https://www.sinorbis.com/china-localisation) - [Online Reputation China](https://www.sinorbis.com/online-reputation-management) - [Sinorblog](https://blog.sinorbis.com/?hsLang=zh-cn) - [Chinese Digital News](https://blog.sinorbis.com/topic/sinorbis-china-news?hsLang=zh-cn) - [Digital Marketing in China](https://blog.sinorbis.com/topic/digital-marketing-in-china?hsLang=zh-cn) - [The Chinese Consumers](https://blog.sinorbis.com/topic/chinese-consumers?hsLang=zh-cn) - [Doing Business in China](https://blog.sinorbis.com/topic/doing-business-in-china?hsLang=zh-cn) - [Marketing solutions for China](https://www.sinorbis.com/china-marketing-solutions) - [Chinese Students Recruitment](https://www.sinorbis.com/chinese-students-recruitment) - [Chinese Travellers Marketing](https://www.sinorbis.com/chinese-travellers-marketing) - [Chinese Consumers Marketing](https://www.sinorbis.com/chinese-consumers-marketing) - [B2B Services Marketing for Chinese](https://www.sinorbis.com/B2B-services-marketing-chinese) - [China Marketing Resources](https://www.sinorbis.com/insights-research-resources) - [Access China Summit](https://www.sinorbis.com/insights-research-resources#access-china-summit) - [Upcoming Events](https://www.sinorbis.com/insights-research-resources#next-sinorbis-university-event) - [Whitepapers & Guides](https://www.sinorbis.com/insights-research-resources#insights-and-research) - [Articles](https://www.sinorbis.com/insights-research-resources#latest-from-our-blog) - China 101 - [China SEO](https://www.sinorbis.com/china-seo-evolution) - [China Stock Market](https://www.sinorbis.com/understanding-the-chinese-stock-market) - [China Analytics](https://www.sinorbis.com/china-analytics) - [China Social Media Marketing](https://www.sinorbis.com/china-social-media) - [China e-Commerce](https://www.sinorbis.com/china-e-commerce) - [Chinese Mobile Marketing](https://www.sinorbis.com/chinese-mobile-marketing) - [Digital China Strategy](https://www.sinorbis.com/digital-china-strategy) ![](https://www.facebook.com/tr?id=1824367914445627&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=22148&fmt=gif)