Webinar: How to successfully run media campaigns on Douyin for lead generation
Watch the recording
About the webinar
China's short video (typically up to 2 minutes and 30 seconds in length) market is soaring in popularity- particularly among younger generations. One of the major players in this space, Douyin, has amassed over 600 million daily active users, presenting a world of opportunities for education marketers to reach prospective Chinese students.
To help institutions effectively leverage Douyin to recruit from China, we recently ran a webinar on how to build a brand and generate leads through Douyin campaigns.
Watch the recording to learn:
- The landscape of short video platforms in China, and the key differences among leading players such as Douyin, Kuai Shou, Bilibili etc.
- DOs and DON'TS for leveraging short videos to effectively promote your brand and generate leads
- Case study on how education institutions successfully generated leads from Douyin by running ads campaigns
- Examples of different styles of video assets designed for Douyin campaigns
Meet the speaker
Dandan Cheng
COO and Co-Founder at Sinorbis
Dandan is responsible for business operations and customer success. She is a cross-border leader with deep expertise in Chinese market entry strategies and business operations.
Prior to joining Sinorbis, Dandan was the VP and MD of Asia for HotelClub where she successfully expanded the brand. Under her leadership, China quickly grew to represent 10% of HotelClub’s global business in its 1st year of market entry.
Before HotelClub, Dandan worked for eBay for 8 years, the latest as GM of China. connecting China supply to global online shoppers, and transformed it into the 5th biggest revenue centre for eBay globally.
