OnDemand webinar:

A UK/EU perspective -Marketing to Chinese students in a changing world

Watch now!

About the webinar

This webinar was delivered in partnership with Ecctis (formerly known as UK Naric).

As China recovers from the pandemic and ushers in a new chapter, the trend of studying abroad has evolved, with Chinese students changing plans and shifting preferences for overseas destinations.

And that means universities need to reimagine their marketing strategies for China to boost recruitment from this massive market.

Watch the session to learn:
- How China is recovering from COVID-19 and its impact on the demand for study abroad to the UK/EU
- Chinese students’ and their parents’ attitudes towards international travel and confidence in the foreign environment
- How UK/EU universities can reassure and attract potential Chinese students to bolster international enrolment numbers
- The importance of building a brand strategy in China that aligns and supports the student journey

Meet the speakers


Ada Wang

Business Development Director at Sinorbis

Ada is passionate about assisting western businesses to develop their China entry strategy and managing execution process from digital marketing to cross-border shipping.

Having worked and lived in both China and Australia, Ada has over 12 years’ experiences in international trade between the two countries, with a solid area of expertise in cross–border E-Commerce that she acquired through her experience at DHL and TOLL Group.


Desmond Kohn

Business Development Manager at Sinorbis

Des works closely with clients and prospects to understand the strategic role China plays in their business and define a digital marketing approach to meet their goals.

Des is passionate about helping businesses and universities to create a digital marketing presence in China that is built on solid foundations, so they can reach their full growth potential in this difficult market. Since joining Sinorbis he has worked with universities in 9 different countries.