Webinar:
How to use WhatsApp to increase your reach and engagement in Asia
WATCH THE RECORDING
ABOUT THE WEBINAR
WhatsApp holds a significant position in the Asia-Pacific region, with an estimated 800 million users engaging with WhatsApp Business accounts in 2022 alone. Notably, users in Asia contributed to 64% of global interactions with business accounts on WhatsApp. If your goal is to effectively engage with audiences in Asia, WhatsApp is a channel that cannot be ignored.
However, utilising WhatsApp in Asia comes with its complexities. Despite being a powerful tool, how it is used varies across the region, making a one-size-fits-all approach unlikely to be effective.
Watch the recording to learn:
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- The various types of WhatsApp accounts available and determine which type best suits your organisation.
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- The step-by-step process of setting up a WhatsApp Business API account.
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- Strategies on how to use WhatsApp's features to support your marketing activity in Asia.
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- Practical tips on how to leverage WhatsApp for increasing reach, engagement and conversion with your audience.
MEET THE SPEAKER
Nicolas Chu
CEO & Founder, Sinorbis
As the CEO & Founder of Sinorbis, Nicolas leads the multi-award-winning company that revolutionises the way institutions and businesses enter Asian markets through
technology. With over 25 years of experience across three continents - Europe, the US, and Asia Pacific - he has a distinguished track record in leading technology ventures, ranging from start-ups to multi-billion-dollar corporates.
In addition to his business leadership, Professor Chu serves as a Professor of Practice at the UNSW Business School in Sydney. There, he leverages his expertise in digital marketing, online retail, e-commerce, and product strategy to develop cutting-edge research topics, assist in course content development, and lead strategic initiatives.
Nicolas also serves on several boards and is passionate about empowering and coaching the next generation of leaders and entrepreneurs with the skills and knowledge to succeed in the global digital economy market.
