Choosing their international education destination is an important decision for Chinese students that could have very far-reaching consequences for their future. It’s no surprise then that both Chinese students and their parents spend a significant amount of time researching their options before committing to any tertiary education or language school path – and they are increasingly turning to online channels to make an informed decision.

A carefully designed digital strategy should therefore be part of the marketing mix for any educational institute looking to recruit Chinese international students and engage with them throughout their studies and beyond.

Watch our Sinorbis webinar to learn:

• The key factors influencing Chinese students’ choice of study destination & university/school.
• How to build your Chinese digital foundations to engage with Chinese students and their parents throughout decision-making journey?
• How to develop an effective content strategy targeting different audience groups.
• How to integrate your online and offline marketing initiatives for China.
• What type of campaigns deliver results based on relevant case studies.