Vietnam, with a population of nearly 100 million, is a country of immense potential. As the International Monetary Fund (IMF) predicts an annual GDP growth rate of 6.8%, the allure of this market becomes even more pronounced for Vietnamese students and their parents who seek international education qualifications.
This comprehensive guide has been specifically designed to assist marketers and student recruiters in seizing the growing opportunities in Vietnam.
Download to learn:
- Key country trends.
- Profile and needs of Vietnamese students.
- Which digital channels to use, and how to use them.
- An understanding of local culture and policies.
- Common digital and advertising pitfalls, and how to avoid them.