The Chinese digital consumer
Published 31st May 2016
The Chinese market is huge, but it is also notoriously difficult to do business in. Its unique cultural difference and online ecosystem require specific knowledge and infrastructure in order to be addressed properly.
There is no doubt that opportunity exists – but are businesses adequately equipped with the knowledge and tools to make the most of it? In this paper we explore the issues that Western companies face in approaching the once-in- a-century consumer marketing opportunity that is China.
Fill in the form on the right to download the whitepaper. We will also subscribe you to our newsletter to keep you updated with our future publications and updates.