The Chinese digital consumer
Published 21st June 2017
The Chinese market is huge, but it is also notoriously difficult to do business in. Its unique cultural difference and online ecosystem require specific knowledge and infrastructure in order to be addressed properly.
In the 2nd edition of our whitepaper on the Chinese digital consumer, we’ll provide you with an understanding of:
- - The scope of the opportunity for Western brands
- Challenges in reaching a new generation of Chinese consumers
- The Chinese digital landscape and e-commerce trends
- How to target Chinese digital consumers online
Fill in the form on the right to download the whitepaper. We will also subscribe you to our newsletter to keep you updated with our future publications and China digital marketing trends.