---
title: "Whitepaper: The Rising Dragon: Touring with the Chinese Traveller"
description: Sinorbis draws on the latest information to present a clear picture of the Chinese tourists and show how businesses can capture the opportunity.
image: https://info.sinorbis.com/hubfs/Content/whitepapers/rising.png
---

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# The Rising Dragon: Touring with the Chinese Traveller

## Free Whitepaper: Chinese Tourists

The competition for tourist dollars from the US, Europe and New Zealand is very strong. Unless tourism businesses start developing products and services to meet the needs of the Chinese traveller, and learn how to communicate their tourism message in the way the traveller would prefer to receive it, Australia will miss a golden opportunity.

In our whitepaper, **The Rising Dragon: Touring with the Chinese Traveller**, we draw on the latest information from around the world to present you with a clear picture of the Chinese traveller.

Download our whitepaper to:

- - Get a **clear grasp on the scale of the opportunity**
- - Understand **the demographics** of Chinese outbound travellers
- - Learn about the **key factors** influencing destination choice
- - Get a snapshot about the **communication and research preferences** of the Chinese traveller

Fill in the form on the right to download the whitepaper. We will also subscribe you to our newsletter to keep you updated with our future publications and updates.

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