On demand webinar: Top WeChat content for school recruiters and marketers


Get insight into the top WeChat content driving Chinese student engagement.


Presented by: 
Alfredo Varela, University of OregonDesmond Kohn, Sinorbis








About the webinar 

WeChat is a critical tool for finding and recruiting Chinese students online. But what are the top US schools posting on WeChat? And what WeChat content and marketing trends will drive engagement in 2023? Join me and Alfredo Varela from the University of Oregon to learn more in our webinar.


Key learnings:  

snapshot of top performing university WeChat accounts



Get a snapshot of the top-performing school accounts in the US and beyond. 


trending university topics on WeChat


  • Learn the top trending university topics and formats trending on WeChat.  


Grow your WeChat following



Get insight into how you can activate and grow your WeChat following.  



Meet the speakers

Desmond Kohn | Sinorbis

Desmond Kohn
Director, Global Business Development, Sinorbis

Des leads the Sinorbis business development team, working closely with partners and clients to understand the strategic role China plays in their business and define a digital marketing approach to meet their goals.

Des is passionate about helping businesses to create a digital marketing presence in China that is built on solid foundations, so they can reach their full growth potential in this difficult market.

He has worked with partners and clients across APAC, EMEA, and North America. With a background in programmatic and digital advertising, Des has a deep knowledge of digital marketing in both the western and Chinese digital ecosystem.

Alfredo Varela, University of Oregon

Alfredo Varela Ph.D.
Associate Director of International Recruitment Enrollment Management, University of Oregon

Dr. Alfredo Varela is associate director of international recruitment in the Office of Admissions. Dr. Varela supports the goals of Enrollment Management and Admissions by taking a comprehensive, responsive approach to international recruitment. Along with his team, he is responsible for connecting with prospective students from around the globe, working with non-citizens in over 150 countries and in the US. The international admissions team also supports US citizen’s studying overseas who wish to earn their bachelor’s degree at UO. Dr. Varela joined UO Admissions in 2021, with 30 years of experience in International Higher Education.