Webinar: Top Chinese student trends for marketers in 2022 and beyond
What university marketers need to know about changes to the world's largest international student cohort
Thursday 18 August, 3pm PT | 6pm ET
REGISTER NOW
ABOUT THE WEBINAR
Do you know what's shaping the Chinese international student market in 2022 and beyond? Sign up for our free webinar to discover the latest data, research, and analytics into the Chinese international student market, plus recommendations from marketing experts. Sinorbis’ Desmond Kohn will be joined by Jon Santangelo from the Beijing Overseas Study Service Association (BOSSA).
Key learnings:
-
- The new digital, demographic, and social trends driving Chinese international student demand.
-
- Why some Chinese digital channels, and geographical regions, hold greater potential for HEIs, and how to target them.
-
- How to approach and manage a successful China digital campaign for better ROI.
Meet the speakers
Desmond Kohn
Director, Global Business Development, Sinorbis
Des leads the Sinorbis business development team, working closely with partners and clients to understand the strategic role China plays in their business and define a digital marketing approach to meet their goals.
Des is passionate about helping businesses to create a digital marketing presence in China that is built on solid foundations, so they can reach their full growth potential in this difficult market.
He has worked with partners and clients across APAC, EMEA, and North America. With a background in programmatic and digital advertising, Des has a deep knowledge of digital marketing in both the western and Chinese digital ecosystem.
Jon Santangelo
Spokesperson & Senior Consultant, BOSSA
Jon has a decade of international education experience in China both as an educator and as an industry professional. He advises foreign institutions on student recruitment strategies, works with education agencies, researches, and provides on-the-ground insights on the Chinese student market.
Since 2014, he has served as spokesperson and senior consultant to China's association of education agencies, BOSSA, and runs his own business consultancy.
