- 64% of Chinese international students pursue an education abroad to enrich their personal experience.
Chinese Student Recruitment Tip: Emphasise the campus culture in your marketing materials.
- 31% of students depend on social media when researching their study destination.
Chinese Student Recruitment Tip: Use WeChat and Weibo to engage with Chinese international students at each stage of their decision-making journey.
- 45% of students were concerned about the cost of studying abroad, compared to only 27% of parents.
Chinese Student Recruitment Tip: Show the value of studying at your learning institute through case studies about future employment prospects.
Find out more about Chinese student recruitment by downloading the whitepaper The Learning Dragon: Studying with Chinese International Students