Data Insight 1: 64% of Chinese international students pursue an education abroad to enrich their personal experience.
Chinese Student Recruitment Tip 1: Emphasise the great lifestyle and campus culture in your marketing materials
Data Insight 2: 31% of students depend on social media when researching their study destination.
Chinese Student Recruitment Tip 2: Use WeChat and Weibo to engage with Chinese international students at each stage of their decision-making journey.
Data Insight 3: 45% of students were concerned about the cost of studying abroad, compared to only 27% of parents.
Chinese Student Recruitment Tip 3: Show the value of studying at your learning institute through case studies about future employment prospects.
Find out more information on Chinese student recruitment by downloading the whitepaper The Learning Dragon: Studying with Chinese International Students