With over 772 million internet users, the increasing affluence of Chinese people, and a growth spend forecasted to reach A$8.6 trillion by 2020, China presents an enormous business opportunity for Western companies.

This 10-point guide has been developed to help you succeed in China's lucrative but also challenging online market.

Download the guide now to learn: 

• About the 3 key digital channels you need to master to set your business up for success in China
  
• How to prioritise your investments when first launching in the China market.
• How to adapt your digital marketing approach for the local ecosystem.