Free Guide: Target Chinese online consumers

Published 6th Sep 2016

Conducting business in China is on the to-do list of many Western businesses. With over 688 million internet users, increased affluence of Chinese people, and a forecasted growth spend of A$8.6 trillion by 2020, China has enormous business opportunity.

On the other hand, conducting businesses in China can be difficult: China has a completely different and unfamiliar online ecosystem to Western countries, the Internet is regulated by what is known as the ‘Great Firewall’, and specific understanding on what drives Chinese consumers is needed. To tap into Chinese online demand and reach Chinese online customers, businesses need to do three things: Understand, Invest and Adapt.

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