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OnDemand webinar:

Digital recruitment of Chinese students- Adapting to a post-COVID world

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About the webinar

Combining Study in the USA’s decades of experience in driving international student demand for US institutions with Sinorbis’ deep knowledge of the Chinese digital ecosystem, we have recently partnered to bring our expertise to the US higher education sector.

In preparation for the upcoming recruitment season, Study in the USA and Sinorbis host a joint webinar on the digital recruitment of Chinese students post-COVID.

With the international education sector badly hit by COVID, admissions and recruitment professionals are faced with a tremendous amount of uncertainty across the board. But Chinese International students will continue to be one of the most important pillars of any institution moving forward. To bolster enrolment numbers from this key market, you need to understand the current challenges faced by prospective students and cater your marketing strategies towards the targeted demographic.

Watch the session to learn:
- The impact of COVID-19 on Chinese international students' plans and expectations
- Critical factors influencing the decision-making of Chinese students and their parents
- Why universities need a brand strategy for China and how it can elevate your recruitment
- Key elements of an effective brand strategy

This session was facilitated by

Simon Hamlin Headshot

Simon Hamlin

Senior account executive & International consultant

Simon has spent the past 8 years at Study in the USA, combining his passion and experience in international travel, education and marketing. His diverse background includes expertise in sales, public relations, production and account management / customer service.

Outside of the international student marketing world, Simon focuses on mind and body (through yoga, meditation, diet), the environment, writing, world travel, and minimalistic living.

Meet the speakers

Renait Stephens

Renait Stephens

CEO & Publisher at Study in the USA

Renait Stephens is the CEO and publisher of Study in the USA and American Campus. Formerly the creative director of Study in the USA (parent company of American Campus), Renait now leads the modern multimedia company, with its magazines, websites, and social platforms that reach millions of international students each year.

Renait has received awards from Apex and the Western Publishing Association, along with recognition as a SBA Small Business Person of the Year Semi-Finalist. She studied at Royal Holloway, University of London and graduated from The Evergreen State College.

Nicolas Chu

Nicolas Chu

CEO & Co-Founder at Sinorbis

Nicolas is a  global digital thought-leader and an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney. Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in 30+ markets with an annual turnover of US$2.5 billion.

Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand.