---
title: Webinar |  How to build brand recognition in China
description: We're running a joint webinar with Study in the USA to discuss how to build brand recognition in China through digital marketing.
image: https://info.sinorbis.com/hubfs/oU-FjMoQ-1.jpeg
---

### Watch the recording

## About the webinar

## This session was facilitated by

![Simon Hamlin Headshot ](https://info.sinorbis.com/hs-fs/hubfs/Simon%20Hamlin%20Headshot%201-1.jpeg?width=145&name=Simon%20Hamlin%20Headshot%201-1.jpeg "Simon Hamlin Headshot ")

#### Simon Hamlin

#### Senior account executive & International consultant

Simon has spent the past 8 years at Study in the USA, combining his passion and experience in international travel, education and marketing. His diverse background includes expertise in sales, public relations, production and account management / customer service.

Outside of the international student marketing world, Simon focuses on mind and body (through yoga, meditation, diet), the environment, writing, world travel, and minimalistic living.

## Meet the speakers

![Renait Stephens](https://info.sinorbis.com/hs-fs/hubfs/Renait%20Stephens%201.jpg?width=145&name=Renait%20Stephens%201.jpg "Renait Stephens")

#### Renait Stephens

#### CEO & Publisher at Study in the USA

Renait Stephens is the CEO and publisher of Study in the USA and American Campus. Formerly the creative director of Study in the USA (parent company of American Campus), Renait now leads the modern multimedia company, with its magazines, websites, and social platforms that reach millions of international students each year.

Renait has received awards from Apex and the Western Publishing Association, along with recognition as a SBA Small Business Person of the Year Semi-Finalist. She studied at Royal Holloway, University of London and graduated from The Evergreen State College.

![Nicolas Chu](https://info.sinorbis.com/hs-fs/hubfs/Nicolas-April20-compressed.jpg?width=145&name=Nicolas-April20-compressed.jpg "Nicolas Chu")

#### Nicolas Chu

#### CEO & Co-Founder at Sinorbis

Nicolas is a  global digital thought-leader and an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney. Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in 30+ markets with an annual turnover of US$2.5 billion.

Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. 

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- [Marketing Software for Asia](https://www.sinorbis.com/marketing-software-china) 
    - [Create Your Presence](https://www.sinorbis.com/marketing-software-china#create-your-digital-presence-in-china)
    - [Measure Your Performance](https://www.sinorbis.com/marketing-software-china#measure-your-digital-performance-in-china)
    - [Optimise Your Marketing](https://www.sinorbis.com/marketing-software-china#optimise-your-digital-marketing-in-china)
- [China Digital Marketing Agency](https://www.sinorbis.com/china-digital-marketing-agency) 
    - [China Website](https://www.sinorbis.com/china-website)
    - [Chinese Search Engine SEO & SEM](https://www.sinorbis.com/chinese-search-engine-seo-sem)
    - [WeChat Marketing](https://www.sinorbis.com/wechat-marketing-service)
    - [China Localisation](https://www.sinorbis.com/china-localisation)
    - [Online Reputation China](https://www.sinorbis.com/online-reputation-management)
- [Sinorblog](https://blog.sinorbis.com/?hsLang=zh-cn) 
    - [Chinese Digital News](https://blog.sinorbis.com/topic/sinorbis-china-news?hsLang=zh-cn)
    - [Digital Marketing in China](https://blog.sinorbis.com/topic/digital-marketing-in-china?hsLang=zh-cn)
    - [The Chinese Consumers](https://blog.sinorbis.com/topic/chinese-consumers?hsLang=zh-cn)
    - [Doing Business in China](https://blog.sinorbis.com/topic/doing-business-in-china?hsLang=zh-cn)
- [Marketing solutions for China](https://www.sinorbis.com/china-marketing-solutions) 
    - [Chinese Students Recruitment](https://www.sinorbis.com/chinese-students-recruitment)
    - [Chinese Travellers Marketing](https://www.sinorbis.com/chinese-travellers-marketing)
    - [Chinese Consumers Marketing](https://www.sinorbis.com/chinese-consumers-marketing)
    - [B2B Services Marketing for Chinese](https://www.sinorbis.com/B2B-services-marketing-chinese)
- [China Marketing Resources](https://www.sinorbis.com/insights-research-resources) 
    - [Access China Summit](https://www.sinorbis.com/insights-research-resources#access-china-summit)
    - [Upcoming Events](https://www.sinorbis.com/insights-research-resources#next-sinorbis-university-event)
    - [Whitepapers & Guides](https://www.sinorbis.com/insights-research-resources#insights-and-research)
    - [Articles](https://www.sinorbis.com/insights-research-resources#latest-from-our-blog)
- China 101 
    - [China SEO](https://www.sinorbis.com/china-seo-evolution)
    - [China Stock Market](https://www.sinorbis.com/understanding-the-chinese-stock-market)
    - [China Analytics](https://www.sinorbis.com/china-analytics)
    - [China Social Media Marketing](https://www.sinorbis.com/china-social-media)
    - [China e-Commerce](https://www.sinorbis.com/china-e-commerce)
    - [Chinese Mobile Marketing](https://www.sinorbis.com/chinese-mobile-marketing)
    - [Digital China Strategy](https://www.sinorbis.com/digital-china-strategy)

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