China is the largest source of international students. But reusing Western tactics here is not a path to success, universities must adapt to a market with its own dynamics.

To many this can sound daunting. The good news? It’s simpler than you think. Conceptually, the student recruitment journey hasn’t changed, the difference is in how you execute it. This guide shows you exactly how to approach building a strong student acquisition strategy for China.

Download to learn how to:

• Build awareness to turn your brand into a trusted name Chinese students recognise.
• Drive applications by transforming interested prospects into qualified applications with proven nurturing tactics.
• Convert offer holders into enrolled students with timely reassurance and support before departure.