Sinorbis Symposium 2019

Australia's leading event for businesses looking to define their China market entry strategy is back! Learn how to raise and grow awareness for your brand in China’s unique digital ecosystem.

The Gold Melting Room @ The Sydney Mint

21 February 2019



Get insights from leading experts in China digital marketing and market entry. Hear from brands who have successfully managed to establish themselves in the world's largest online market and network with your peers!

8:15 Registration and welcome coffee

Enjoy a barista brewed beverage while getting to know your fellow delegates.

9:00 Opening remarks from the Chair

Duco van Breemen, General Manager, Haymarket HQ

9:05 KEYNOTE: A roadmap to success in China’s unique digital ecosystem

China’s strict internet regulation has favoured the emergence of a parallel digital ecosystem. There’s no Facebook, no Twitter, no Google – and yet international marketers need to find a way to reach their Chinese target audience online.

This session will provide attendees with an overview of the intricacies of the Chinese online ecosystem, offer recommendations on how to crack into China’s digital space and provide practical advice for overcoming technical hurdles

Nicolas Chu, CEO & Founder, Sinorbis

9:45 INTERNATIONAL KEYNOTE: How international marketers can leverage emerging digital trends and platforms in China

China is not only the world’s largest eCommerce market, it’s also the home of an incredibly dynamic digital ecosystem with a consumer base that adopts and adapts to new technology at a rapid rate.

New channels and platforms such as Pinduoduo, Douyin (TikTok), Little Red Book and open up great opportunities for brands to reach, engage with and sell to Chinese consumers. This session will explore some of the most important digital trends in China and how international marketers can leverage them to their advantage.

Allen Qu, Founder & CEO, Netconcepts China

10:20 Morning tea & networking

10:45 PANEL: Lessons from the frontline: How international brands can break into China’s digital market

There’s no one-size fits all approach for successfully promoting and selling your product or service in China – your strategy will need to be tailored to the unique needs of your business. But there are some invaluable insights to be gained from companies who are a few steps ahead of you.

This session will bring together business leaders at different stages of their China digital marketing journey to share their experience and answer your most pressing questions.

James Wilson, Regional Director – Asia Pacific and Emerging Markets, Casella Family Brands (Yellow Tail)

Mark Mackenzie, Head of International Sales, Melrose Health Foods
Paul Davidson, CEO, Koala Eco

Moderator: Dandan Cheng, COO Co-Founder, Sinorbis
 Further panel participants to be announced in the coming weeks

11:45 PANEL: Finding the right partners for your China market entry

Working with the right partners is a crucial component for a successful China market entry. In this session you will be able to hear how other businesses went about finding a reliable partner in distribution, ecommerce, marketing, law and more; how to avoid common pitfalls and work together effectively for a mutually beneficial collaboration.

Scott Ni, Senior Director, Strategy and Operations, Alibaba Group
Romeo Kekic, Executive Director, The Export Group
Andrew Parker, Partner Asia Desk, PWC
Jack Lu,  Adviser, E-commerce State Operations Trade and Investment, Austrade

Moderator: Jingmin Qian, Non-Executive Director, Australia China Business Council & Founder, Jing Meridan Advisory

Further panel participants to be announced in the coming weeks

12:30 Closing remarks

What our attendees thought

Overall conference delegate score 8/10

Secure your seat today!


Got questions? Get in touch!

Email: Call: 1300 966 157