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Digital customer journey mapping for China recruitment campaigns

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About the webinar

  • In this webinar Sinorbis client RMIT University talks through their journey into the Chinese digital landscape. Particularly, how mapping of core audiences and student journeys across Chinese digital assets boosted the performance of their digital marketing campaigns. This resulted in improved click-through rates, lead submissions and lower bounce rates. But what were the best channels to leverage at each stage of the student journey?

Watch this session to learn how RMIT University:

- Transformed Chinese digital platforms to enable recruitment campaigns targeting multiple audience segments across programmatic display, video and WeChat advertising.  

- Mapped their customer journeys to content, channels and destinations.

- Ramped up content velocity.

- Found the right channel mix.


Meet the Speaker

Ben Bucknall, RMIT University

Ben Bucknall

Segment Manager, International Marketing at RMIT University