In January 2025, a potential U.S. TikTok ban drove users to RedNote, also known as Xiaohongshu in China, which translates to Little Red Book. This sparked global interest in the platform, bringing it to the forefront for brands exploring marketing channels for China.

As a trusted destination for young, trend-savvy consumers, RedNote offers brands a unique opportunity to engage with audiences in China. However, with so many digital channels in China, determining if RedNote is the correct fit for your China digital strategy, can be challenging.

That’s where our RedNote marketing 101 guide comes in. Whether you're new to the channel or looking to refine your approach, this guide provides a framework for building an effective strategy on the platform.