Global student recruitment has entered a new era. Competition is intensifying, and students are expecting faster responses, judging universities on experience, not just brand.

At the same time, universities are managing rising enquiry volumes, dealing with fragmented systems, and needing to deliver better outcomes with increasingly limited resources.

Combining insights from Sinorbis’ new survey of international students and fresh data from Edified’s Enquiry Experience Tracker, this guide reveals why omnichannel engagement is a trend that marketing, recruitment, and conversion teams cannot ignore and provides a practical framework for preparing your institution for a new era of student engagement

What to expect in the guide: 

• How increased competition, changing student preferences, and a growing mix of student source markets are reshaping expectations.

• Where university performance falls short and how omnichannel engagement closes the gap.

• What an omnichannel engagement student journey looks like in this new era.