China’s digital ground rules shifted when the Personal Information Protection Law (PIPL) came into effect on 1 November 2021. The stringent regulation encompasses organisations, both inside and outside China, utilising Chinese citizens’ personal information, which includes details like a client’s phone number, address, and email. The new regulatory hurdle proved too high for some: the day the law came into effect, Yahoo announced it was pulling out of China because of ‘challenging’ business conditions. Meanwhile, ships dropped off the grid in Chinese waters as domestic data suppliers cut off tracking data. However, the risk posed by the law, and the road to compliance, varies organisation-by-organisation.
So, what does the law mean for you? At Sinorbis, we’re on a mission to make China digital marketing simple. We’ve unpacked the legalese to bring you some of the law’s key features and share insights from our own journey.
Download the FREE report to learn:
- The PIPL’s main aims and legal context.
- How the PIPL compares to Europe’s seminal General Data Protection Regulation.
- The general steps organisations must take to be compliant with the new rules.
- How Sinorbis approached compliance with the PIPL.
The information provided in this report is for general reference only. It does not serve as an exhaustive guide to the application of the PIPL and does not constitute legal or other professional advice. Sinorbis makes no express or implied warranties of accuracy or fitness for a particular purpose or use with respect to the information set out on this report. Organisations and individuals who want to comply with the requirements under the PIPL should seek professional legal advice.