Key Opinion Leaders (KOLs) have changed the way brands reach and engage with their target audiences in China. A well-planned collaboration with a Chinese influencer can have a big impact on brand awareness and boost sales.
Watch our free KOL marketing webinar to learn:
- KOL marketing essentials – how to get your brand ready
- How do you pick the right influencer for your brand?
- What level of investment is required to do influencer marketing?
- What do the returns look like?
- What to do when influencer marketing goes wrong?
- Common mistakes to avoid
This webinar is held in an interview format with Elijah Whaley, CMO at China’s premier influencer marketing platform, Parklu.
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