India is experiencing a significant increase in the number of students choosing to pursue their studies abroad, with the figure surpassing 750,000 students in 2022. Over the next five years, International Monetary Fund (IMF) predicts that India's GDP will experience an annual growth of nearly 7%.
Clearly, India presents a significant opportunity for international student recruitment. However, there are hurdles and difficulties associated with this market, as well as strategies that should be put into action to achieve success, which we set out in this guide.
Download to learn:
- Key country trends.
- Profile and needs of Indian students.
- What digital channels and content to use, and how to use them.
- An understanding of local culture and policies.
- Common digital and advertising pitfalls, and how to avoid them.