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On demand webinar: How authentic engagements and
data insights can optimise
Chinese student recruitment
in North America


About the webinar

With its population of 1.2 billion people, China is a major source of international students for North American universities, but institutions often struggle to identify and engage with prospective students. What's more, students' need for timely information has never been higher than during the pandemic, with its quick development and changing lockdown regulations.

To successfully recruit international Chinese students, it is now vital for North American universities to develop targeted and culturally appropriate messaging. In this webinar recorded in partnership with Times Higher Education and alongside a panel of experienced international recruiters, Sinorbis covers everything universities in the region need to know about the channels and strategy recruiters should include as part of their engagement with prospective and current Chinese students.


Watch this session to learn:

- Ways to identify touchpoints with prospective Chinese students to bolster engagement and attract new students.
- How to improve different points of engagement.
- Why an online and social media presence and continuous investment in engagement is required.
- How to drive demand and traffic to grow your base in China.

This session was facilitated by

Alistair Lawrence

Alistair Lawrence

  • Special Projects Editor, Times Higher Education

Meet the panel

Nicolas Chu

Nicolas Chu

CEO at Sinorbis

Carylon Ford

Carolyn Ford

Director, International Undergraduate Recruitment
at Western University

michael pippenger

Michael Pippenger

Vice-President & Associate Provost for Internationalization
at University of Notre Dame

Shari Wilson

Shari W. Wilson

Senior Director of International Admission, China
at University of San Francisco