Chinese students are by far the UK’s largest international student cohort, and growing, according to the latest modelling. Our latest research shows that a predicted 50,000 Chinese students will apply to undergraduate courses at UK universities by 2030, with nearly half of those getting accepted into a program. Those 24,000 entrants from China would mean a staggering 70% increase from the 14,000 Chinese students who were accepted into programs in 2021.
However, there is no room for complacency. The higher education environment is more competitive than ever before, with more options available to Chinese students — both local and global. COVID’s cataclysmic impact on mobility has changed the international student education sector irrevocably. But the emerging landscape indicates more than the fallout from disruptions on travel and in-person events — it reveals the fault lines in traditional recruitment approaches in an increasingly digital environment. The new winners in Chinese student recruitment will be the organisations that can best cut through the noise to connect. In this guide, we give you the tools you’ll need to start.
Download the FREE guide to learn:
- The latest data showing international Chinese student enrolment trends in the UK
- The motivating factors that determine where Chinese students study abroad
- Key opportunities and challenges for UK universities looking to appeal to Chinese students
- Proven digital marketing strategies giving recruiters a competitive edge.