China’s data law pivot and breakneck digital evolution have upset business as usual for university marketers and recruiters – who in turn are under pressure to do more with less. In this guide, we cut through the legalese and jargon to highlight practical insight and tips for small university marketing teams, focussing on the two most important China channels for international student recruiters and marketers: your WeChat and China-optimised website.
Download your FREE guide to learn:
- How big picture shifts in China - including recent data privacy regulations, Chinese GenZ preferences and tech megatrends - are impacting international student marketing.
- How to best leverage your China digital assets to engage with leads.
- Tips for empowering and activating Chinese students and alumni to act as brand ambassadors.