While online events may never completely replace in-person networking, it’s clear that digital marketing is here to stay. This shift presents challenges for marketers aiming to expand their organisation’s presence in key international markets like China.
The primary challenge for succeeding in China is to develop a long-term marketing strategy that successfully integrates both on and offline activity to support growth targets.
This guide is designed to assist you set realistic goals and build a robust digital marketing roadmap for China.
Download to learn:
- Five key questions to evaluate the foundations of your digital presence in China
- How to set quantitative customer acquisition goals for the next three years to maximise conversions
- The four-phase approach to digital marketing success
- How to map your China digital marketing timeline to your budget