While online events are unlikely to ever fully replace face-to-face networking, it’s clear that the digitisation of B2B marketing is here to stay, and this transition is no easy feat for marketers looking to expand their organisation’s footprint in key overseas markets like China.
The biggest challenge for succeeding in China is to develop a long-term marketing strategy that successfully integrates both on- and offline activity to support the company’s growth targets.
This guide is designed to assist you set realistic goals and build a robust digital marketing roadmap for China.
Download the FREE B2B guide now to learn:
- Five key questions to ask youself to conduct an audit on the foundations of your Chinese digital presence
- How to set quantitative customer acquisition goals for the next three years to maximise conversions
- The four-phase approach to digital marketing success
- How to map your China digital marketing timeline to your budget