As global mobility remains low, digital marketing campaigns have become more important than ever for education institutions to generate international student leads online. While being the number one source country for international students, China is also known as the most difficult market to crack given its unique digital eco-system.
So how can your institution successfully run digital campaigns in China to drive relevant traffic and convert them into student leads?
Watch the fireside side chat session to learn:
- Major challenges overseas universities face when running an online campaign for China
- Top Chinese digital channels for education marketing and how they can be leveraged to engage Chinese students at different stages of their journey
- Best practices for leveraging Chinese digital channels to build brand awareness, attract prospective students and generate quality leads
- How to effectively measure campaign performances through key metrics to ensure positive ROI
- How to integrate your online marketing campaigns with your offline recruitment efforts, and further incorporate it in your overall China marketing strategy
- Restrictions and pitfalls for foreign universities to run digital campaigns in China's highly regulated online space
Dandan is responsible for business operations and customer success. She is a cross-border leader with deep expertise in Chinese market entry strategies and business operations.
Prior to joining Sinorbis, Dandan was the VP and MD of Asia for HotelClub where she successfully expanded the brand. Under her leadership, China quickly grew to represent 10% of HotelClub’s global business in its 1st year of market entry.
Before HotelClub, Dandan worked for eBay for 8 years, the latest as GM of China. connecting China supply to global online shoppers, and transformed it into the 5th biggest revenue centre for eBay globally.
Ada is responsible for identify strategic opportunities, build key customer relationships, negotiate business deals and maintain extensive knowledge of current market conditions.
Having worked and lived in both China and Australia, Ada has over 12 years’ experiences in international trade between the two countries, with a solid area of expertise in cross–border E-Commerce that she acquired through her experience at DHL and TOLL Group.
She is passionate about assisting businesses to develop their China entry strategy and managing execution process from digital marketing to cross-border shipping.