This whitepaper from TOEFL® and Sinorbis explores Asia's critical role in global higher education recruitment amid changing student demand, offering insights on adapting marketing and recruitment strategies for competitive success.

Key learnings:

• Trends driving outbound student mobility in Asia.

• Unpacking why Asian students are favouring closer study destinations and its impact to the major destination markets.

• How to align recruitment and marketing strategies to changing student preferences throughout the region.