Webinar: Engaging Chinese students via digital channels 


About the webinar

Learn how China’s digital ecosystem is changing the way higher education institutions recruit and engage prospective Chinese international students. Join Sinorbis’ Desmond Kohn as he shares several years insight helping organisations launch and manage China digital assets.

In this webinar, you'll learn how to: 

- Leverage China platforms across the decision-making journey
- Tailor messages to Chinese students
- Spot red flags when your China digital presence is underperforming

Meet the speaker

desmond kohn

Desmond Kohn
Director, Global Business Development, Sinorbis

As Head of Partnerships at Sinorbis, Des works closely with partners and clients to understand the strategic role China plays in their business and define a digital marketing approach to meet their goals.

Des is passionate about helping businesses to create a digital marketing presence in China that is built on solid foundations, so they can reach their full growth potential in this difficult market. Since joining Sinorbis he has worked with partners and clients across APAC, EMEA, and North America.

With a background in programmatic and digital advertising, Des has a deep knowledge of digital marketing in both the western and Chinese digital ecosystem.

He holds a Bachelor of Commerce (Marketing) and Bachelor of Arts (Advanced Chinese Studies) from UNSW.