Chinese students continue to head overseas in record numbers. But within a changing global political climate and with new opportunities opening up for young Chinese in China, their motivations and drivers for pursuing an international education are undoubtedly changing.

Based on the findings from our new whitepaper The Learning Dragon: how to market successfully to Chinese students, this webinar will address:

• The key factors influencing Chinese students’ choice of study destination & university/school.
• The latest insights on how Chinese students are researching and preparing for their overseas education.
• How to align your marketing messaging with the drivers and motivations of Chinese students.
• How to set up your Chinese digital foundations to engage with Chinese students and their parents throughout decision-making journey.

The webinar content will be tailored to meet the needs of the following roles within the education sector.

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