OnDemand webinar:

How to develop an effective brand strategy to support Chinese student recruitment

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About the webinar

The current crisis has shown the flaws in taking a purely recruitment-focused China marketing approach that focuses on key times of the year. Instead, universities need a long-term brand strategy for China to steadily build up that ever-valuable brand equity over time to improve your recruitment effectiveness.

To help foreign universities build up the influence in the Chinese market, we partnered with Educated Solutions, a leading education marketing agency in the UK, for a webinar on developing an effective brand strategy for China.

Watch the session to learn:
- The importance of developing and implementing a digital brand strategy for the Chinese market
- An overview of the Chinese digital ecosystem and how to leverage different channels to engage with Chinese students at each stage of their decision journey
- Common mistakes made by foreign universities when developing a digital presence in China and how to avoid them
- Best practice to improve your brand awareness in China in order to reinforce your Chinese recruitment activities

This session was facilitated by 


Simon Bracewell

Education Director at Hunterlodge

Simon joined the Hunterlodge team in November 2019, after two decades with the Havas group, to take responsibility at Board level for the education portfolio.

Simon has been working in the education sector for over 25 years, working at a strategic level with a portfolio of clients in the UK and UAE along with staging the infamous Heist Awards for Education Marketing and many other events.

Simon comes from Leeds, his other claim to fame is that he once directed and starred in a university TV commercial with Patrick Stewart.

Meet the speakers

Jeremy phillips

Jeremy Phillips

Principal at Educated Solutions

Jeremy set up Educated Solutions with a clear purpose – to help education clients recruit students more effectively through the application of market leading technology coupled to deep understanding of education marketing.

Jeremy has enjoyed a successful career in both the education sector (former MD, UCAS Media and Exec Director, ABRSM) and in a wide range of commercial media and marketing organisations. He enjoys nothing more than sharing his wide experience and passion for the education sector with university marketers.

 Scott Williams

Deputy CMO at University of East London

Scott is a highly experienced, senior commercial and marketing professional. Internationally experienced at board level across a variety of sectors and portfolios of known brands.

Scott is adept at refreshing and turning around brands to deliver significant financial growth and brand awareness. He has a strong track record in delivering successful engaging marketing and commercial strategies with a collaborative leadership style that connects people and builds relationships.


Caroline Dowler

 Higher Education Marketing Consultant

Caroline co-founded Marketing Dimensions in 2004 and specialises in the Higher Education sector. She is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing.


Director level experience gained across a range of very different universities (including Aston, Keele, Southampton Solent and Falmouth), suppliers to the sector and UCAS has taught her how to align people, processes and systems, to make marketing, communications, student recruitment and admissions work in harmony. This approach ensures that targets, whether for Home or International students are met or exceeded. 


Desmond Kohn

Business Development Manager at Sinorbis

Des works closely with clients and prospects to understand the strategic role China plays in their business and define a digital marketing approach to meet their goals.

Des is passionate about helping businesses and universities to create a digital marketing presence in China that is built on solid foundations, so they can reach their full growth potential in this difficult market. Since joining Sinorbis he has worked with universities in 9 different countries. With a background in programmatic and digital advertising, Des has a deep knowledge of digital marketing in both the western and Chinese digital ecosystem.