Using digital platforms to maximise engagement with Chinese international students
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Recruitment and retention of international students has never been more of a challenge for higher education institutions, as blended and digital delivery gives cohorts more options than ever to personalise their learning. China poses a unique recruitment proposition for North American universities, with falling numbers of enrolments, China’s recent Personal Information Protection Law, and an increased desire by students to study remotely and asynchronously all creating new strategic challenges.
Sinorbis, in partnership with Times Higher Education, bring together a panel of leaders to exchange knowledge and discuss best practice about how colleges can be proactive in meeting the needs of modern Chinese international students and the requirements of new legislation.
Key learnings include:
- Managing the digital assets needed to effectively engage with Chinese international students
- How to evolve communications with Chinese international students to maximise recruitment, retention and attainment
- The importance of alumni engagement when building communities of Chinese international students online and in-person
- How to adapt and comply with regulators to protect Chinese students’ data
- What data are most helpful when refining recruitment strategies for Chinese international students
Moderator
Julia Gilmore, Content Manager, Special Projects at Times Higher Education
As content manager for special projects, Julia works with THE’s university and industry partners to co-create thought leadership and chair discussions about best practice and creative solutions
Speakers
Nicolas Chu, CEO & Founder at Sinorbis
A global digital thought-leader, Nicolas Chu is the CEO and founder of Sinorbis, the multi-award-winning company that revolutionises the way businesses and organisations enter the Chinese market through technology.
He is an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney.Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired for US1.6bn in 2015.
Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific.
For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.
Dan Harris, Attorney at Harris Bricken
Dan Harris is internationally regarded as a leading authority on legal matters related to doing business in emerging markets. Forbes, Business Week, Fortune, The BBC, The Wall Street Journal, The Washington Post, The Economist, CNBC, The New York Times, and many other major media players have looked to him for his perspective on international law issues.
Dan writes and speaks extensively on international law with a focus on protecting businesses in their foreign operations and he has had the rare honor of being designated a “Super Lawyer.” His China Law Blog, co-authored by HB Lawyer Steve Dickinson, is regarded as one of the best law blogs on the web today. The ABA Journal named the China Law Blog to its Blawg Hall of Fame (a designation given to the top 20 law blogs of all time).
Dan prides himself on his global connections. His indispensable network of top notch lawyers and business leaders around the world helps him stay abreast of the trends and events shaping international law today. He often draws upon this wealth of knowledge and know-how when advising his clients on their overseas enterprises.
