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Webinar on demand:
How to use digital marketing to help recruit Chinese students - better, faster, cheaper


About the webinar

China has lifted its travel restrictions and Chinese students are looking to study at different countries, yet the United States remains the largest study destination for Chinese international students. So, how do North American universities and schools prepare themselves digitally to recruit Chinese students in 2023?

Sinorbis in partnership with Study in the USA have recorded this webinar to provide you with insight, action and debate exploring the China opportunity. 


Key learnings:

  • - What are Chinese students looking for? Decision criteria for students and parents.
  • - Student journey from interest to decision, and trends in China – the digital journey.
  • - WeChat best practice.
  • - What mid-level and smaller universities can do to set themselves apart.
  • - What actions should USA HEIs take to grow their Chinese student numbers in 2023?


Simon Hamlin Headshot

Simon Hamlin

Senior Account Executive & International Consultant

Simon has spent the past 9 years at Study in the USA, combining his passion and experience in international travel, education and marketing. His diverse background includes expertise in sales, public relations, production and account management / customer service.

Meet the speakers

Renait Stephens

Renait Stephens

CEO & Publisher at Study in the USA

Renait leads the modern multimedia company, with its magazines, websites, and social platforms that reach millions of international students each year. Renait has received awards from Apex and the Western Publishing Association, and was named  one  of the top 50 Women Leaders of Washington for 2022.




Vijay 150x150 (1)

Vijay Solanki

Chief Marketing Officer at Sinorbis

Vijay leads marketing globally for Sinorbis.  


A psychology graduate with strong global marketing expertise from Unilever, Philips & Shazam.  Vijay has also held senior roles in media in the UK & Australia. He has advised edtech companies & startups.




Ross Jennings, Green River College

Ross Jennings

Senior Director of International Education at Green River College

Ross is the Vice President Emeritus, International Programs. Under his leadership, and that of his successor, Green River’s international enrollment has ranked in the top 20 of the 1,100 US community and technical colleges since 2012. Ross has spoken and written extensively on international student recruitment, retention and overseas partnership building. He has recruited and developed educational partnerships in China, India and other countries.