COVID-19 and rising global political tensions are putting a lot of pressure on the international education community. Now more than ever, the crisis is highlighting the importance of owning reliable digital communication and student engagement channels in China.
Developing a digital content strategy for Chinese international student will not only increase brand awareness for your institution in China, but also help you to work more successfully with agents on the ground.
Based on our experience of working with education institutions around the world, this webinar addresses:
- The key factors influencing Chinese students’ choice of university/school and how they should inform your digital content strategy;
- Your three student audience segments and content interests;
- How to develop and implement a Chinese website content strategy;
- How to develop and implement a WeChat content strategy;
- Leveraging your Chinese digital presence for crisis communication.
This webinar was facilitated by Sinorbis Business Development Manager, Desmond Kohn.