The coronavirus and various associated travel restrictions are putting a lot of pressure on the international education community. And the crisis has highlighted more than ever that universities must manage and have access to reliable communication and student engagement channels in China.
Based on our experience of working with numerous education institutions around the world, this webinar will address:
• The key factors influencing Chinese students’ choice of university/school and how they should inform your digital content strategy;
• Your three student audience segments and content interests;
• How to develop and implement a Chinese website content strategy;
• How to develop and implement a WeChat content strategy;
• Leveraging your Chinese digital presence for crisis communication.
This webinar is facilitated by Sinorbis CEO and Co-Founder Nicolas Chu.
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