After a challenging two years, international student recruitment is now poised for recovery. Within China, however, recent events have had a profound impact on the desires of students planning to study abroad. While demand for international education has remained, the motivating factors for Chinese students wanting to study abroad have changed.
In this webinar, our Sr. Director, Global Sales Ada Wang covered how the Chinese market has changed over the last 18 months, and how recruiters can capitalise on these opportunities. By the end of the webinar, viewers will understand how to implement a holistic recruitment strategy, combining off- and online channels, for Chinese students in 2022.
Watch this session to learn:
- What factors now influence Chinese students to study overseas
- How COVID-19 has impacted Chinese student perceptions of international education
- Whether political tensions and the private tuition ban have impacted study abroad plans
- What the Chinese student decision journey looks like in 2021
- How marketers and recruiters can best reach Chinese students by implementing a holistic recruitment strategy
Ada has been working with institutions around the globe to help them define China market entry strategy and build brand stories across Chinese digital channels.
Having worked and lived in both China and Australia, Ada has in-depth knowledge of the Chinese students’ market and understands the challenges faced by Western institutions.
Ada holds a Master’s degree in International Business from the University of Sydney and a Bachelor of Commerce from Tianjin University of Commerce (China).