--- title: Webinar (UK/EU) | Latest trends of international Chinese students and how to benefit from them description: Join the webinar to learn how the Chinese market has changed over the last 18 months, and how education recruiters can capitalise on these opportunities. image: https://info.sinorbis.com/hubfs/lycheeart-ezqW4-GOXCQ-unsplash_%E7%9C%8B%E5%9B%BE%E7%8E%8B(2).jpg --- ##### [![sinorbis-logo-2](https://info.sinorbis.com/hs-fs/hubfs/images/sinorbis-logo-2.png?width=238&name=sinorbis-logo-2.png)](https://www.sinorbis.com/)   # Webinar: Latest trends of international Chinese students and how to benefit from them ### Watch now ## About the webinar After a challenging two years, international student recruitment is now poised for recovery. Within China, however, recent events have had a profound impact on the desires of students planning to study abroad. While demand for international education has remained, the motivating factors for Chinese students wanting to study abroad have changed. In this webinar, our Sr. Director, Global Sales Ada Wang covered how the Chinese market has changed over the last 18 months, and how recruiters can capitalise on these opportunities. By the end of the webinar, viewers will understand how to implement a holistic recruitment strategy, combining off- and online channels, for Chinese students in 2022. Watch this session to learn: - What factors now influence Chinese students to study overseas - How COVID-19 has impacted Chinese student perceptions of international education - Whether political tensions and the private tuition ban have impacted study abroad plans - What the Chinese student decision journey looks like in 2021 - How marketers and recruiters can best reach Chinese students by implementing a holistic recruitment strategy ## Meet the speaker ![ada-wang](https://info.sinorbis.com/hs-fs/hubfs/ada-wang.png?width=120&name=ada-wang.png "ada-wang") #### Ada Wang #### Sr. Director, Global Sales at Sinorbis Ada has been working with institutions around the globe to help them define China market entry strategy and build brand stories across Chinese digital channels. Having worked and lived in both China and Australia, Ada has in-depth knowledge of the Chinese students’ market and understands the challenges faced by Western institutions. Ada holds a Master’s degree in International Business from the University of Sydney and a Bachelor of Commerce from Tianjin University of Commerce (China). [![](https://info.sinorbis.com/hs-fs/hubfs/images/sinorbis-logo-2.png?width=457&name=sinorbis-logo-2.png)](https://www.sinorbis.com/) - - - - © 2024 - Sinorbis Holdings pty Limited ANC: 605 346 996 [Privacy policy](https://www.sinorbis.com/privacy) - [Terms of use](https://www.sinorbis.com/terms) - [Marketing Software for Asia](https://www.sinorbis.com/marketing-software-china) - [Create Your Presence](https://www.sinorbis.com/marketing-software-china#create-your-digital-presence-in-china) - [Measure Your Performance](https://www.sinorbis.com/marketing-software-china#measure-your-digital-performance-in-china) - [Optimise Your Marketing](https://www.sinorbis.com/marketing-software-china#optimise-your-digital-marketing-in-china) - [China Digital Marketing Agency](https://www.sinorbis.com/china-digital-marketing-agency) - [China Website](https://www.sinorbis.com/china-website) - [Chinese Search Engine SEO & SEM](https://www.sinorbis.com/chinese-search-engine-seo-sem) - [WeChat Marketing](https://www.sinorbis.com/wechat-marketing-service) - [China Localisation](https://www.sinorbis.com/china-localisation) - [Online Reputation China](https://www.sinorbis.com/online-reputation-management) - [Sinorblog](https://blog.sinorbis.com/?hsLang=zh-cn) - [Chinese Digital News](https://blog.sinorbis.com/topic/sinorbis-china-news?hsLang=zh-cn) - [Digital Marketing in China](https://blog.sinorbis.com/topic/digital-marketing-in-china?hsLang=zh-cn) - [The Chinese Consumers](https://blog.sinorbis.com/topic/chinese-consumers?hsLang=zh-cn) - [Doing Business in China](https://blog.sinorbis.com/topic/doing-business-in-china?hsLang=zh-cn) - [Marketing solutions for China](https://www.sinorbis.com/china-marketing-solutions) - [Chinese Students Recruitment](https://www.sinorbis.com/chinese-students-recruitment) - [Chinese Travellers Marketing](https://www.sinorbis.com/chinese-travellers-marketing) - [Chinese Consumers Marketing](https://www.sinorbis.com/chinese-consumers-marketing) - [B2B Services Marketing for Chinese](https://www.sinorbis.com/B2B-services-marketing-chinese) - [China Marketing Resources](https://www.sinorbis.com/insights-research-resources) - [Access China Summit](https://www.sinorbis.com/insights-research-resources#access-china-summit) - [Upcoming Events](https://www.sinorbis.com/insights-research-resources#next-sinorbis-university-event) - [Whitepapers & Guides](https://www.sinorbis.com/insights-research-resources#insights-and-research) - [Articles](https://www.sinorbis.com/insights-research-resources#latest-from-our-blog) - China 101 - [China SEO](https://www.sinorbis.com/china-seo-evolution) - [China Stock Market](https://www.sinorbis.com/understanding-the-chinese-stock-market) - [China Analytics](https://www.sinorbis.com/china-analytics) - [China Social Media Marketing](https://www.sinorbis.com/china-social-media) - [China e-Commerce](https://www.sinorbis.com/china-e-commerce) - [Chinese Mobile Marketing](https://www.sinorbis.com/chinese-mobile-marketing) - [Digital China Strategy](https://www.sinorbis.com/digital-china-strategy) ![](https://www.facebook.com/tr?id=1824367914445627&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=22148&fmt=gif)