The international education sector is confronting enormous challenges and uncertainties due to the lasting impact of COVID-19. But one thing is for sure, as the biggest international student cohort in almost every major market, Chinese students will remain of particular importance in the post COVID-19 environment.
In this whitepaper, we explore:
- The impact of COVID-19 on key English-speaking destinations, and what this has meant for Chinese international students
- Why a university’s brand strategy is more important than ever
- How to develop an effective digital content strategy for Chinese international student recruitment
- How to ensure a positive experience for your current Chinese students through well-designed online learning
