The international education sector is confronting enormous challenges and uncertainties due to the lasting impact of COVID-19. But one thing is for sure, as the biggest international student cohort in almost every major market, Chinese students will remain of particular importance in the post COVID-19 environment.
It’s crucial, therefore, that universities look for ways to bolster their Chinese international student numbers and tailor their offerings to this demographic. So just how can they do so?
In this whitepaper, we explore:
- The impact of COVID-19 on key English-speaking destinations, and what this has meant for Chinese international students
- Why a university’s brand strategy is more important than ever
- How to develop an effective digital content strategy for Chinese international student recruitment
- How to ensure a positive experience for your current Chinese students through well-designed online learning
Download the free whitepaper now to learn how universities can adapt their digital strategy for China in this changing world.