Sinorbis    The PIE Live


How is the Chinese recruitment landscape changing and how do institutions need to respond?

Watch the recording

About the webinar

After a tumultuous two years, the international student recruitment sector is starting to recover. In the wake of so many global challenges, though, the Chinese student journey has undergone a seismic shift.

Since early 2020, the way in which Chinese students interact with prospective international universities has fundamentally changed. To capitalise on the international student recovery, recruitment managers will need to learn what Chinese students now expect. In this webinar recorded in partnership with The PIE, Sinorbis covers everything recruiters need to know to attract Chinese students in 2022. By watching this webinar, managers will equip themselves with the knowledge required to attract pre-pandemic numbers of Chinese students.

Watch this session to learn:

  • - The key lessons recruiters and universities need to take away from the last 18 months when it comes to recruiting international students
  • - What the decision journey now looks like for Chinese students considering an international education
  • - The changing relationship between digital and face-to-face recruitment channels
  • - Which recruitment tools managers will need to use to reach Chinese students in 2022
  • - How recruiters can stand out from the crowd when competing for Chinese students

This session was facilitated by

Jennifer Menchin, The PIE

Jennifer Menchin

Reporter, APAC, The PIE, Australia

Meet the speakers

Nicolas Chu, Sinorbis

Nicolas Chu

CEO, Sinorbis, Australia

Baihua Chadwick, Thomas Rivers University

Baihua Chadwick

Associate Vice-President International, Thompson Rivers University, Canada


Douglas Proctor, Swinburne University

Douglas Proctor

Pro Vice-Chancellor, Global Engagement, Swinburne University of Technology, Australia

Bei Guo, EIC Group

Bei Guo

Vice President, EIC Group, China

Jon Santangelo, BOSSA

John Santangelo

Spokesperson, Senior Consultant, BOSSA, China