For international brands, the Lunar New Year celebrations offer a unique opportunity to get closer to their Chinese audience.

Yet, developing a Chinese New Year marketing campaign can be fraught with challenges and there are many cautionary tales of brands who got it wrong. Download our Chinese New Year marketing cheat sheet to learn how to get it right!

It includes insider tips on:

• Planning a successful Chinese New Year campaign
• Developing a theme that will resonate with your target audience
• Avoiding common cultural pitfalls
• Creating limited edition merchandise
• And much more…

Download our cheat sheet now to start planning your Chinese New Year marketing campaign.