Translation plays an important role in localising marketing to China, but it’s only one part of the localisation equation. To truly connect with Chinese audiences, your localisation marketing strategy must also account for the country’s unique digital platforms, cultural expectations, and user behaviours.  

That’s why BLEND and Sinorbis have partnered to create this comprehensive guide. Whether you’re just entering the market or looking to improve your Chinese presence, this guide gives you the knowledge and tools to localise effectively and meaningfully. 

Download to learn: 

• Technical localisation – How to build a China-ready website that loads fast and stays compliant.

• Channel localisation – Which local platforms (like WeChat, Douyin, RedNote) to prioritise. 

• Content localisation – How to adapt content and visuals for Chinese audiences. 

• Successful localisation in action – What worked for global brands like RMIT and Dior. 

• Step-by-step localisation roadmap – A clear framework to plan, execute, and iterate your localisation strategy for China